The Sydney SEO Collective welcomes you to our May 2026 meetup! We've got a session lined up that tackles one of the most pressing shifts in technical SEO right now — and you'll walk away with tools you can actually use this week. This month, we're thrilled to welcome Rahul Sengupta, Head of SEO & Product Innovation at Pattern Australia, as our keynote speaker. He'll be presenting "Optimising for Non-Human Visitors: A Technical Framework & Analysis." This session is built for SEOs who want a practical, engineer-led approach to making their sites AI-ready — not just Google-ready. The rules of technical SEO haven't changed — they've expanded. AI agents, LLMs and retrieval systems are now crawling, reading and judging your site in ways Googlebot never did. Rahul will introduce a practical framework for AI accessibility and CRO, then demonstrate the Streamlit tool he built to score and diagnose how AI-ready your site really is. Expect actionable takeaways you can implement straight away. Rahul Sengupta is Head of SEO & Product Innovation at Pattern Australia, where he leads SEO strategy and builds proprietary tools that sit at the cutting edge of AI search. With a decade of experience across enterprise and eCommerce brands — including Diageo, Nivea, PwC, ING Bank, ANZ, GAZMAN and rebel — Rahul brings a deeply analytical, engineer-meets-strategist approach to search. He holds a Master of Business from Monash University and has been recognised for multiple awards and his keen interest in technical SEO. Most recently he panelled at the sold-out SEOFOMO x SEO Collective Sydney meetup alongside some of the country's leading SEOs, and has generated results that go against the trend of the market. [https://www.linkedin.com/in/rahul-marketing/](https://www.linkedin.com/in/rahul-marketing/) **Make sure to RSVP and grab your ticket!** **Keynote Presentation:** Optimising for Non-Human Visitors: A Technical Framework & Analysis **Sponsored By:** [Finder](https://www.finder.com.au/) [Prosperity Media](https://prosperitymedia.com.au/) [Shuffle Digital](https://shuffledigital.com.au) **Location:** Finder AU Level 10, 99 York St, Sydney NSW 2000 **Hosts:** Regan McGregor - SEO Lead at [Airtasker](https://airtasker.com/) Aaron Taylor - General Manager at [Prosperity Media](https://prosperitymedia.com.au/) **Running sheet:** 6pm - 6.30pm - Arrive, Finder AU - Level 10, 99 York St, Sydney NSW 2000 6.30pm - Introduce SEO Collective, Speakers 6.30pm - 6. 45pm - SEO news, algorithm updates, SERP volatility 6.45 - 7.00pm - Intermission **7pm - 7.45pm - Rahul Sengupta - Optimising for Non-Human Visitors: A Technical Framework & Analysis** **7.45pm - 8pm - Q & A Session** 8.00pm - Networking **SEO Collective Organisers:** Regan McGregor - https://www.linkedin.com/in/regan-mcgregor/ Aaron Taylor - https://www.linkedin.com/in/aarontaylorseo/ Dejan Mladenovski - https://www.linkedin.com/in/dejan-m/ Nik Ranger - https://www.linkedin.com/in/nik-ranger-06086a27/ Peter Macinkovic - https://www.linkedin.com/in/inkovic/ Peter Mead - https://www.linkedin.com/in/petermeadseo/ Paula Glynn - https://www.linkedin.com/in/paula-glynn/ Sally Mills - https://www.linkedin.com/in/sally--mills/ **SEO Collective Background:** SEO Collective is an extension of the Melbourne SEO Meetup, which started when the Brisbane SEO group first met up at the Ship Inn, Brisbane Southbank, 7th Nov 2008. The feedback we've had is that the Collective events have been a great way to meet others in the industry in a relaxed environment and share some tips and hints on what you might know that can help them become a better web marketer or developer. It's about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique you're thinking of using. We encourage a mix of business owners, web developers, affiliate marketers, SEM and SEO professionals as we all have small tips that will help you perform better online and play smarter. SEO Collective is just a relaxed and informal session on digital and web marketing, come along and meet others in your community no matter if you're a business owner, consultant, in-house or part of a larger agency. ## RSVP now to claim your free ticket!