**Your workshop:** Product managers are often working from incomplete information - a customer or leader asks for a change, but the real need underneath it isn't always clear. And even when ideas are strong and teams invest real effort, there's no guarantee that what gets shipped will actually change behaviour or become part of everyday practice. This workshop is an opportunity to slow down for an hour and explore how behavioural and implementation science can help design the human side of your work. From understanding what people are really trying to do, through to validating ideas, bringing your team along, and measuring impact that goes beyond the pilot phase. We'll work through some practical frameworks and implementation science strategies for influencing change. You'll also have time to apply these to something from your own work and share with the group. Come ready to think, discuss, and leave with something you can actually use. **Our workshop lead:** [Dr. Alex Waddell](https://www.linkedin.com/in/alexandrawaddell/) is a behavioural and implementation scientist and the founder of CoFormed, a consultancy that partners with expert teams to turn excellent ideas into real-world impact. Alex brings expertise across behavioural science, implementation science, and service design to help teams design the human side of change by understanding what drives behaviour, what gets in the way, and what makes something part of everyday practice. **Our Host:** Zendesk https://www.zendesk.com