**Hosted at:** Fabric Group **Building the Wrong Thing Faster: AI and the Build Trap** AI has dramatically compressed the time it takes to build software. But it hasn't stopped us building products that nobody wants. If anything, it's accelerated the problem - to the point we've invented a new word for the output: ***slop***. Drawing on observations from Brendan's consulting work and conversations with friends at ***Google, Meta and Spotify***, He'll explore how this ***isn't really a new problem*** and why now, more than ever, we need human centricity, sound product strategy and product discovery. **Speaker:** ***Brendan Marsh*** is a Product & Org Advisor and Director at ***Organa***, where he helps organisations improve product strategy, org design and execution at scale. He previously served as ***Chief Product Officer*** of a mental health non-profit and spent five years at ***Spotify*** during its hyper-growth phase, first as an ***Agile Coach*** supporting innovation and product discovery teams and later as a ***Product Manager*** responsible for the Mac and Windows clients (40M+ MAU). **Agenda:** Arrival and light refreshments Featured Talk Panel discussion with contributions from Fabric and the audience